At propCADEMY, we believe learning is a powerful catalyst for transformation, a vision deeply rooted in the insights and mission of our founders. Their belief that education is the most powerful tool for change drives every initiative we undertake. propCADEMY is more than an academy—it’s a platform for empowerment, where individuals are inspired to dream big, achieve their goals, and contribute to their communities.

Our founders’ mission is clear: to bridge the gap between ambition and opportunity by blending technology, innovation, and mentorship. They envision a future where social entrepreneurship lifts others as we rise, making every course a step toward building a brighter future together. With over 300 lives already transformed, propCADEMY stands as a testament to their dedication to turning dreams into
achievements.

What truly sets us apart is our integration of cutting-edge education technology (EDUtech). By leveraging online modules, interactive resources, and virtual mentorship, we ensure learning is not only accessible but also deeply engaging and flexible. This approach empowers participants to acquire essential soft skills—be it mastering workplace tools, social media strategies, or personal developmentat their own pace, from anywhere in the world.

At propCADEMY, every course is more than just a learning opportunity—it’s a journey of personal and professional growth, inspired by our founders’ vision of a better future. Together, let’s transform lives, one course, one skill, and one success story at a time.

Position

Empowering Communities through Social Entrepreneurship

At propCADEMY, we believe in the power of social entrepreneurship to drive meaningful change. By focus- ing on sustainable solutions that ad- dress pressing societal challenges, we aim to uplift and empower com- munities, fostering a culture of col- laboration and responsibility.

Vision

Transform Lives with Innovative Technology

Our vision is to harness innovative technology to create transformative experiences for individuals and com- munities. We strive to make educa- tion more accessible, engaging, and impactful, enabling learners to unlock their potential and achieve their goals in a rapidly evolving world.

Mission

Connecting 10,000 GURU Across Asia through EDUtech

Our mission is to build a robust net- work of 10,000 educators and ex- perts across Asia through the inte- gration of education technology. By fostering collaboration and knowl- edge-sharing, we aim to enhance the quality of education and empow- er learners to thrive in their personal and professional journeys.

Motto

Help The Rest,
Be The Best,
Earn The Max

Our motto encapsulates our commit- ment to service, excellence, and suc- cess. We encourage our community to support one another, strive for personal and collective bests, and maximize their potential. Together, we can create a brighter future for all.

The Visionaries Behind propCADEMY

Meet Our Founders

The Heart
of propCADEMY

STABLE LAI

Founder | Mentoring CEO

As the visionary founder of AMS Consulting Company, Stable Lai is a dynamic entrepreneur with extensive experience across multiple industries, including food and beverage, education, cryptocurrency mining, beauty products, and health supplements manufacturing. Her deep involvement in the education sector, particularly through the establishment of innovative learning platforms and mentorship programs, has empowered countless individuals and businesses to thrive. With her sharp market insight, Stable has successfully guided over 10 Asian companies in building iconic brands and assisted 6 American companies in entering the Asian and Middle Eastern markets. Her leadership and dedication to knowledge-sharing have made her a trusted mentor, fostering growth and success for entrepreneurs and learners alike

The Heart
of propCADEMY

Michael Chong

Co-founder of propCADEMY

Michael studied ACCA at Sunway University and began his online business journey at the age of 19, showcasing exceptional entrepreneurial skills and leadership. By 24, he stepped into the world of financial advisory, focusing on wealth management and retirement planning. To date, he has successfully secured over RM100 million in wealth protection and manages RM50 million in assets.

Michael is driven by a clear vision: to use education and knowledge to empower individuals and families to build their wealth and secure their retirement. He is also an instructor for the Golden 10 Years course, guiding participants through immersive financial planning strategies in a fun and engaging way. Michael firmly believes that financial independence is not just a goal — it’s a skill — and education is the key to unlocking it.

The Heart
of propCADEMY

Annie Wong

Co-Founder | Financial Strategist and Educator

  • Certified Financial Planner (CFP CERT TM Professional)
  • Certified Professional Trainer, (IPMA), UK
  • Certified Financial Coach, (IPMA), UK
  • Accredited Colour Accounting Facilitator (Wealthvox)
  • B.Sc (Summa cum laude)
  • Certified NLP Sales Professional (NFNLP)
  • CMSRL, Securities Commission
  • More than 10 years experience in the field of training and SME business consulting
  • Author of 《10年后比你的同学更有钱》

The Heart
of propCADEMY

Dr. Maximus Pheng

Co-Founder | Financial Literacy Chief Trainer

More than 28 years experience in financial services industry
Islamic Financial Planner, Islamic Banking & Finance Institute of Malaysia

  • Certified Financial Coach, Mind Treasures USA
  • Certified Estate Planner, Malaysia Institute of Estate Planner
  • Grad ICSA at The Chartered Governance Institute UK Achievements:
  • Inspiring Humanitarian Award Yeas 2022 by World Humanitarian Drive (WHD)
  • Asia’s Best Institute for Financial Education Year 2021 by ASIA AWARDS
  • Successful People in Malaysia Year 2021 (3rd Edition) Encyclopedia by Britishpedia, BPH UK.
  • SME Award YEar 2020/21 by MyMalaysia Award

The Visionaries Behind propCADEMY

Meet Our Founders

The Visionaries Behind propCADEMY

Meet Our Founders

Stable Lai

Founder | Mentoring CEO

As the visionary founder of AMS Consulting Company, Stable Lai is a dynamic entrepreneur with extensive experience across multiple in- dustries, including food and beverage, education, cryptocurrency mining, beauty products, and health supplements manufacturing. Her deep involvement in the education sector, particularly through the establishment of innovative learning platforms and mentorship programs, has empowered countless individuals and businesses to thrive. With her sharp market insight, Stable has successfully guided over 10 Asian companies in building iconic brands and assisted 6 American companies in entering the Asian and Middle Eastern markets. Her leadership and dedication to knowledge-sharing have made her a trusted mentor, fostering growth and success for entrepreneurs and learners alike.

Michael Chong

Co-Founder

As the visionary founder of AMS Consulting Company, Stable Lai is a dynamic entrepreneur with extensive experience across multiple in- dustries, including food and beverage, education, cryptocurrency mining, beauty products, and health supplements manufacturing. Her deep involvement in the education sector, particularly through the establishment of innovative learning platforms and mentorship programs, has empowered countless individuals and businesses to thrive. With her sharp market insight, Stable has successfully guided over 10 Asian companies in building iconic brands and assisted 6 American companies in entering the Asian and Middle Eastern markets. Her leadership and dedication to knowledge-sharing have made her a trusted mentor, fostering growth and success for entrepreneurs and learners alike.

Annie Wong

Founder | Financial Strategist & Educator

  • Certified Financial Planner (CFP CERT TM Professional)
  • Certified Professional Trainer, (IPMA), UK
  • Certified Financial Coach, (IPMA), UK
  • Accredited Colour Accounting Facilitator (Wealthvox)
  • B.Sc (Summa cum laude)
  • Certified NLP Sales Professional (NFNLP)
  • CMSRL, Securities Commission
  • More than 10 years experience in the field of training and SME
  • business consulting
  • Author of 《10年后比你的同学更有钱》

Maximus Pheng

Co-Founder | Financial Literacy Chief Trainer

More than 28 years experience in financial services industry Islamic Financial Planner, Islamic Banking & Finance Institute of Malaysia

  • Certified Financial Coach, Mind Treasures USA
  • Certified Estate Planner, Malaysia Institute of Estate Planner
  • Grad ICSA at The Chartered Governance Institute UK

Achievement

  • Inspiring Humanitarian Award Yeas 2022 by World Humanitarian Drive (WHD)
  • Asia’s Best Institute for Financial Education Year 2021 by ASIA AWARDS
  • Successful People in Malaysia Year 2021 (3rd Edition) Encyclo
    pedia by Britishpedia, BPH UK.
  • SME Award YEar 2020/21 by MyMalaysia Award

The Visionaries Behind propCADEMY

Meet Our Founders

STABLE LAI

Founder | Mentoring CEO

As the visionary founder of AMS Consulting Company, Stable Lai is a dynamic entrepreneur with extensive experience across multiple industries, including food and beverage, education, cryptocurrency mining, beauty products, and health supplements manufacturing. Her deep involvement in the education sector, particularly through the establishment of innovative learning platforms and mentorship programs, has empowered countless individuals and businesses to thrive. With her sharp market insight, Stable has successfully guided over 10 Asian companies in building iconic brands and assisted 6 American companies in entering the Asian and Middle Eastern markets. Her leadership and dedication to knowledge-sharing have made her a trusted mentor, fostering growth and success for entrepreneurs and learners alike